/ Worldshop x RIMOWA
shop in shop experience
A joint brand world, one unique shopping experience.
2023, SYZYGY
My Role: Lead UI Designer
Team: M. Amrhein (Design),
V. Gräf (Concept), T. Becker (CD)
Tools: Miro, Figma, Adobe Ps, Ae
The Challenge
Rimowa is a globally recognized brand, available exclusively in the
Miles & More worldshop. Since Rimowa has updated its brand strategy, Syzygy was asked to pitch a shop experience that convinces the luxury luggage manufacturer to continue offering their products in the worldshop.
Idea
We quickly analyzed that both brands share a deep heritage in aviation and are connected by the fascination of flying. This aviation background is seamlessly integrated into the entire worldshop x Rimowa experience, providing users with a unique and immersive shopping journey that resonates with the world of aviation.
My Role
In this project, I took full ownership, designing layouts in Figma, retouching photos in Photoshop, and creating animations for the shop elements, as well as producing the final presentation film using Adobe After Effects. I was also responsible for supervising our junior designer, who created the newsletter journey. Given the challenging five-week timeframe, I immediately began visual iterations. To create an emotional and engaging experience, I aimed to showcase Rimowa's travel photographs prominently and consistently incorporate moving elements throughout the page.
Approach
Customer Journeys / Visual exploration phase
Outcome
Brandpage
The brand page opens with an engaging video, followed by strategically placed image modules that elevate the luxury aesthetic and product presentation. Additionally, I incorporated rounded corners as a stylistic element inspired by the iconic shape of our suitcases.
Animated Elements
I placed animations throughout the entire page to deliver a dynamic and engaging user experience. A rotating luggage, a turning wheel, subtle yet impactful details that significantly enhance the overall user engagement.
Collaboration page
Rimowa regularly collaborates with other high-end brands. To highlight these collections further, we planned to create a prominent product hero page, combined with exclusive events in Lufthansa lounges, where the premium target audience can explore the collection before or after their Lufthansa flight.
For this page, it was important for me to clearly showcase the product's USPs, which is why I emphasized large images of the product detail shots.
Impact
We didn’t win the pitch, but we gained the client's trust through our ideas and my visual presentation. This project was important for me to establish myself as a UX/UI designer. All the concepts from the Rimowa pitch—such as large emotional images, dynamic elements, and new typography contrasts—were repurposed to showcase their own luxury Lufthansa luggage collection and will be featured live on the Worldshop product hero page.
