/ worldshop e-commerce
worldshop e-commerce
Shopping experience with aviation loyality rewards.
January 2023 – Ongoing, SYZYGY
My Role: Lead UI Designer
Team: M. Schwahn (UX), T. Becker (CD),
C. Kränsel (PM), K. Krebs (PM)
Tools: Figma, Ae, PS, Jira, Confluence
www.worldshop.eu
Insight
Miles & More Worldshop is an integral part of the Miles & More loyalty program. The Miles & More entrusted us with the task of elevating the online shop to the state of the art in e-commerce. This mission needs extensive refinements across user experience, interface design, and the clear visualization of business objectives within the shop.
My Role
Since January 2023, I have been the lead UI Designer of the Miles & More Worldshop team.
I am dedicated to strategically, aesthetically, and responsively improving the online shopping experience. Throughout this project, I have explored various facets of design, including functional design, and have embraced adapting designs based on data analytics. Additionally, I am expanding my expertise in UX.
ux/ui design
Product detail page
Product detail page background
The product detail page is the final step before a customer makes a purchase decision. To improve its effectiveness, I optimized key areas, including mobile view, scroll depth, purchase journey clarity, and WCAG compliance. These improvements created a page that highlights products effectively, boosting the conversion rate.
In this project, I improved the UI and, with the support of Mischa K. (Lead User Experience Architect), I took responsibility for the UX architecture. It took 10 months from first concept to final implementation.
Approach
Iterations
Impact
1. Overall enhanced UI/UX
2. Quick entries to product information
3. Interactive product gallery
3. WCAG-compliant
4. Improved mobile view
Functional design
Spend miles
Spend Miles Background
Central to the Worldshop experience is the ability to exchange miles for high-quality products and exclusive branded items. Approximately 40% of all shop visitors navigate to the spend miles page.
Recognizing its significance, we dedicated efforts to optimizing the spend miles tool for both desktop and mobile platforms to make it more user-friendly and efficient.
Approach
Iterations
This project marked my first experience with functional design. These iterations demonstrate the evolution of my skills throughout the design process, ultimately resulting in a tool that successfully met all user needs.
Impact
Final improved features
- WCAG-compliant
- Dynamic slider
- Quick-pay option prominently displayed
- Close to product list
- Responsive design
More coming soon...
